Medicare is huge. By the year 2030, 80 million people will be covered on Medicare, with 30 million new people entering Medicare eligibility over the next 10 years alone. Medicare is SUPER complicated. A consumer in Southern California has about 20,000 permutations of Medicare available. The next generation of retirees are entering Medicare age with greater demands for technology. They are accustomed to accessing information on their health insurance from Gusto, Zenefits and Trinet for their company plans, but none of that exists in Medicare. Very little technology has been applied to this market.