Job Title: Senior Manager of Growth Marketing

Job Level: Senior-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah - Hybrid or Remote (MST or PST Preferred)

Job Compensation: $90-110k

About Cotopaxi:

Cotopaxi is a B Corporation that makes adventure travel gear to empower people to see the world and make it better. Our Gear for Good^Ⓡ promise is to make our products as ethically, sustainably, and durably as possible, while having a positive social, environmental, and economic impact. We dedicate 1% of revenue to the Cotopaxi Foundation, which supports nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have helped more than 4.25 million individuals experiencing extreme poverty. For more information, visit www.cotopaxi.com.

Cotopaxi is a company that values people, innovation, and adventure and our work environment reflects just that. Whether you are working from one of our retail stores, our headquarters, your couch at home, or even your van in the woods, you’ll feel the camaraderie of our amazing team of visionaries, builders and go-getters. We are a team of adventurous, mission-driven people looking to prove that business CAN be a force for good.

Job Overview (What You’ll Do):

Cotopaxi is looking for a strategic and results-oriented Senior Manager of Growth Marketing to lead and scale our customer acquisition efforts across both paid and owned channels. In this critical role, you’ll own the strategy, execution, and continuous optimization of performance marketing campaigns across platforms including Meta, Google, TikTok, direct mail, and affiliate. You’ll also drive the strategy behind our owned marketing channels, ensuring alignment with both acquisition and retention goals.

As a key growth leader, you’ll manage a significant marketing budget, develop data-driven and scalable strategies, and partner cross-functionally with teams across brand, creative, product, and e-commerce to fuel sustainable revenue growth and expand our customer base. This is a high-impact role for a marketer who thrives on testing, learning, and driving measurable results in a fast-paced, purpose-driven environment.

Job Responsibilities (How You’ll Do It):

• Lead Cotopaxi’s paid media strategy, focusing on efficient new customer acquisition and driving long-term customer value across platforms like Meta, Google, TikTok, affiliate, and direct mail.
• Oversee and collaborate with Cotopaxi’s external media agency, championing innovation and testing the incrementality of campaigns and channels to ensure maximum impact.
• Own and manage the annual growth marketing budget, balancing efficiency with scalability. Set pacing plans, ensure agency accountability, and continuously optimize spend across channels to maximize ROI.
• Provide strategic expertise in audience segmentation, creative direction, and account architecture, ensuring campaign execution aligns with best practices and business goals.
• Build and oversee processes for creative development, testing, and iteration, fostering a culture of experimentation and continual performance improvement.
• Develop a robust measurement framework to evaluate marketing effectiveness, ensuring profitability and efficient spend across all acquisition efforts.
• Analyze campaign performance and customer data to uncover insights and deliver actionable recommendations to creative, brand, and cross-functional partners.
• Lead the strategy for Cotopaxi’s owned channels, including email and SMS, to engage and retain newly acquired customers and nurture loyalty throughout the customer lifecycle.
• Manage and mentor the Retention & Loyalty Specialist, supporting professional growth and aligning retention strategies with overall growth goals.

The Ideal Candidate (What You Need to Succeed):

• 7–10 years of experience in acquisition marketing, with deep expertise in managing and scaling campaigns on Meta and Google Ads.
• 5+ years of hands-on experience with affiliate marketing and direct mail programs, including strategy, execution, and performance optimization.
• 3+ years of direct people management experience, with a proven ability to mentor and lead high-performing teams.
• Demonstrated success in owning paid media budgets and optimizing spend to drive customer acquisition and revenue growth.
• Strong track record of delivering measurable business impact through end-to-end ownership of customer acquisition strategy.
• Advanced analytical skills and fluency in marketing KPIs, attribution methodologies, and data-informed decision-making.
• Ability to think creatively while maintaining a performance- and results-driven mindset.
• Experience working in the outdoor, lifestyle, or apparel category preferred.
• Familiarity with Shopify and Bloomreach (or comparable platforms) is a plus.

Job Benefits (The Perks):

We deeply care about our employees and are proud of our commitment and investment in our team. We prioritize wages and benefits and always keep the employee experience in mind as we work to create a quality work-life balance for everyone.

Here is a snapshot of the benefits we provide:

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company paid employee assistance program.
• Company paid mental health benefits.
• Company paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.
• 60% off Cotopaxi products.
• Additional outdoor/adventure/lifestyle brand discounts.
• Annual company-wide outings and regular virtual/in-person celebrations.
• A fun, mission and people-first company culture!

As a mission-driven brand, Cotopaxi is not only hyper aware of but also deeply invested in putting people first and paving the way as a humanitarian brand. We welcome, embrace and celebrate all people regardless of gender, age, race, disability, nationality, ethnicity, faith, or sexual orientation. We believe in Doing Good, and how we’re involved with that has no limits.

No matter what experience you have within the outdoor industry we encourage you to apply. At Cotopaxi we believe that experience comes from a variety of places. We look for individuals who thrive on challenges, are passionate about doing good, and believe that collaboration and radical candor are necessary for success. Show us how your experiences have shaped you and how you can contribute to Cotopaxi in our mission to Do Good. We can’t wait for you to share with us your personal story!

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.