Eargo is a medical device startup company that produces hearing aids that allow customers to access help for their hearing loss. The company also offers online hearing screenings and virtual support, so customers don’t need to have an in-person visit. It offers a rechargeable hearing aids that can be controlled with a smartphone. Its innovativeproduct and go-to-market approach address the major challenges of traditional hearing aid adoption, including social stigma, accessibility, and cost. Consumers can purchase online or over the phone and get personalized and convenient consultation and support from licensed hearing professionals via phone, text, email, or video chat. The Eargo solution is offered to consumers at approximately half the cost of competing hearing aids purchased through traditional channels.