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Lead Copywriter

Ethos Life

Ethos Life

Marketing & Communications
San Francisco, CA, USA
Posted on Tuesday, July 19, 2022

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role

As the Lead Copywriter at Ethos, you’ll help craft an approachable, memorable, and modern brand — shaping our new and refreshing approach to a centuries-old industry. You’ll help refresh and improve all 360 degrees of our brand language, establishing new standards and systems, conceptualizing initiatives for brand, marketing, and product experiences. You will develop strategic and persuasive copy that amplifies our brand voice and drives conversions.

Duties & Responsibilities

  • Lead the creation of high-impact copy for paid social ads, email campaigns, and search marketing initiatives, driving significant revenue growth
  • Develop and refine website copy and UX copy to enhance user experience and drive conversions
  • Lead the development and implementation of a consistent brand voice across all consumer touch points, including marketing channels and product experiences.
  • Collaborate closely with product marketers, product managers, designers, and creatives to craft effective, conversion-oriented copy across all digital touchpoints
  • Collaborate with compliance and legal teams to craft copy that’s concise, effective, and compliant.
  • Stay up-to-date with industry trends and best practices in copywriting, UX, and digital marketing

Qualifications & Skills:

  • 8+ years of copywriting experience, with at least 5 years in D2C / B2C technology companies.
  • Demonstrated success in creating high-converting copy across paid social and email.
  • Deep understanding of UX principles and their application in crafting copy that drives user engagement and conversions for D2C/B2C sites and applications.
  • Strong strategic thinking and business acumen, with the ability to align copy initiatives with overarching business objectives
  • Excellent leadership and collaboration skills, experienced in working with executive teams and cross-functional stakeholders
  • Bachelor's Degree in English, Writing, Advertising, Journalism or related field
  • Able to come into our San Francisco office at least one day a week

#LI-Hybrid #LI-JA1

The US national base salary range for this full-time position is $110,000 - $147,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.