About the Role

The Product Designer will be instrumental in shaping digital experiences tailored for insurance agents, ensuring that our tools are intuitive, engaging, and supportive of their day-to-day tasks. The ideal candidate will have a strong background in UX/UI design, experience working with agent-facing products, and the ability to create designs that enhance productivity and user satisfaction.

Duties and Responsibilities:

• Gamified Design Implementation: Develop and integrate gamification elements into insurance tools and agent platforms to drive engagement, productivity, and learning.
• Prototyping & Interactive Design: Create wireframes, user flows, and high-fidelity interactive prototypes that showcase game-like elements in professional tools.
• User-Centric Research: Conduct research with insurance agents to understand their workflows, motivations, and challenges, applying gaming principles to enhance usability and user engagement.
• Collaboration: Work closely with product managers, developers, and other stakeholders to brainstorm and incorporate game mechanics and design elements that enrich agent interactions.
• Feedback Loop: Participate in design reviews and workshops, both giving and receiving constructive feedback. Use feedback to refine designs and ensure they meet user needs and business objectives.
• Visual Appeal: Ensure all UI components and game elements align with the brand's visual guidelines while maintaining a balance between professional and engaging aesthetics.
• Gamification Strategy: Assist in developing strategies to implement game-based elements like points, rewards, leaderboards, and progress tracking into agent-facing tools.
• Documentation: Maintain comprehensive design documentation that outlines game-based feature specifications and implementation guidelines.
• Adaptation & Iteration: Iterate quickly on design solutions based on agent feedback and performance data to optimize usability and engagement.

Qualifications and Skills:

• Experience: 3+ years of experience as a Product Designer or UX/UI Designer, with specific experience incorporating gaming or gamification elements into digital products.
• Portfolio: A strong portfolio showcasing the use of game mechanics, visual storytelling, and user engagement strategies in digital tools, particularly in professional or business environments.
• Technical Skills:
• Proficiency in design tools such as Figma, Adobe Creative Suite, Sketch, etc.
• Experience with prototyping tools like InVision, Adobe XD, or similar for interactive, game-like designs.
• Familiarity with game development tools (Unity, Unreal Engine) is a plus but not required.
• Understanding of Gamification: Proven knowledge of how game mechanics can be used to drive engagement and enhance user experiences in non-gaming applications.
• Problem Solving & Creativity: Ability to think creatively to introduce new gamification strategies that appeal to insurance agents and solve user pain points.
• Communication: Strong verbal and written communication skills to present gamified design concepts effectively to stakeholders.
• User Research Skills: Experience conducting user research, testing, and analysis to inform and iterate on gamified designs.
• Collaboration: Ability to work seamlessly with cross-functional teams and adapt designs based on project feedback and goals.
• Adaptability: Comfortable working on multiple projects and responding to shifting priorities while maintaining a high standard of work.
• Experience in designing for industries that leverage gamified learning or user engagement, such as education or corporate training.
• Familiarity with motivational theories and psychological principles related to gaming and user engagement.

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