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Head of Creative & Brand

Ethos Life

Ethos Life

Marketing & Communications
United States · Remote
Posted on Saturday, June 12, 2021

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role

As the Head of Creative and Brand at Ethos Life, you will lead the charge in developing cutting-edge creatives that inspire action and drive significant results and masterfully up level our brand. Reporting to the Senior Vice President of Consumer Business, you will command a world-class team that is at the forefront of transforming the insurance industry and redefining standards in creative marketing. You will build a high-velocity creative machine that propels our performance across diverse digital and traditional channels.

Duties and Responsibilities:

  • Spearhead the development of high-impact, conversion-oriented creatives across marketing channels including paid social, TV, radio, lifecycle, and search
  • Elevate the brand’s voice to resonate more profoundly with our audience, and connect on an emotional level
  • Lead and mentor a high-performing team of creative and product marketing professionals, fostering an environment of creativity, innovation, and continuous improvement
  • Drive creative excellence by delivering constructive feedback, introducing transformative ideas, and meticulously executing the most promising concepts to ensure outstanding results
  • Manage the creative budget, oversee external agencies in developing creative assets, and ensure that internal and external resources are utilized effectively to maximize results
  • Define and implement robust measures to assess the effectiveness of creatives, inspiring continuous improvement and celebrating successes that drive our mission forward
  • Lead the development of clear value propositions and messaging for multiple new products, informed by a deep understanding of consumer needs and market opportunities
  • Partner effectively with B2B marketing, product design, sales, and customer experience teams to ensure consistent brand identity across channels

Qualifications and Skills:

  • You bring over 10 years of experience across brand, creative, integrated marketing, and product marketing
  • You possess at least 5 years of experience managing high-performing brand and creative teams within a fast-paced, consumer-facing technology company
  • You have successfully established and managed creative production teams, systems, and processes that consistently produce a high volume of social and digital creative each week
  • You have orchestrated the creation of multiple highly successful direct-response TV and radio commercials
  • You stay informed about the best practices and latest trends on all major digital ad platforms
  • You have a robust understanding of consumer go-to-market strategies and have successfully scaled multiple new products through paid marketing
  • You excel in data-driven decision-making and are adept at explaining the effectiveness and incrementally of your brand investments and creative experiments

#LI-Remote #LI-JA1

The US national base salary range for this full-time position is $138,000 - $230,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.