About the role

There's a category that's been doing things the same way for over a hundred years. We're here to change that.

Most creative directors don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to set a vision and step back. It's for the rare CD who thinks in tests, moves fast, loves seeing their work tied directly to real results, and still has the creative ambition to push into territory no one in this category has explored yet.

This role has one core mandate: make our video creative breakthrough. You'll have significant ownership over creative strategy and execution across paid social video, TV, UGC, and influencer content, and will play a key role in shaping where the creative goes next. This role reports into the VP of Creative & Brand.

Duties and Responsibilities:

• Lead the development of high-performing video creative across Meta, TikTok, YouTube, and TV, from concept through production and delivery
• Bring relentless creative ambition to push our existing work further and open up new creative territories we haven't explored yet
• Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts
• Develop strong concepts for TV and work closely with copywriting and production partners to push toward breakthrough work
• Stay deeply in tune with what's working and what isn't across our paid social creative, using performance data to influence future iterations and identify big new swings worth testing
• Champion AI adoption across the team to accelerate concepting, production, and creative iteration
• Lead and develop a small team of multi-disciplinary creatives
• Build the frameworks and processes that let a lean team produce quality work at volume
  
  

Qualifications and Skills:

• 8+ years in creative direction with a strong portfolio of video creative spanning paid social and TV
• Proven track record developing breakthrough video creative at scale, including UGC and creator/influencer content
• Experience in TV and video production, including concept development and working with directors and production partners
• Deep platform expertise across Meta, TikTok, and YouTube, you know what performs and why
• Experimentation mindset, you've built or contributed to testing frameworks and know how to use data to sharpen creative direction without letting it be the only voice in the room
• AI-forward, you're already using AI tools in your workflow across concepting and production, and excited to bring that to a team
• Genuine obsession with advertising, culture, and how creative moves people to act

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/