Offline retailers don’t A/B test in-stores on a regular basis because the current services and tools are too expensive. MarketDial marries robust data science and an easy-to-use interface to enable our clients to design scientifically-sound business experiments. Brick-and-mortar operators use MarketDial to measure the true ROI of marketing, operations, and strategy initiatives.

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Salt Lake City, UT, USA

MarketDial

SaaS

Peterson Ventures is a seed and early-stage investor based in Salt Lake City, UT. The fund was formed in 2008 to formalize the investing activities of the founding partner, Joel Peterson, a consulting professor at Stanford University's School of Business and an angel investor since the mid-1980s. Entrepreneurs are referred through the extensive network that Joel Peterson has developed at Stanford and the firm's connection to the Intermountain Region.

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