Locations
Shanghai, China · Jing'an, Shanghai, China · Shanghai, China
industry
Software
Size
11-50 employees
Stage
Series C+
founded in
2010
In 2014, a group of impact entrepreneurs and investors had the idea to use technology to take the concept of employee engagement to frontline workers in factories across the globe. Microbenefits, with its flagship mobile application—CompanyIQ (CIQ)—has enabled companies to foster strong employee engagement that has consistently led to superior productivity, profitability, customer satisfaction, and lower turnover. The concept of employee engagement and discussions regarding it go back to the early 1990s in the U.S. when companies began to realize that employees were no longer motivated simply by getting a paycheck. Suddenly, an employee wanted to feel pride in their company, that the organization as a whole was committed to working towards common goals with a shared set of values and, perhaps more importantly, they wanted to be provided with training to develop new skills and expertise for ongoing career growth. However, it wasn't until Microbenefits developed CIQ that the concept of employee engagement truly evolved.
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