Upside is revenue attribution and intelligence for B2B companies. Our platform helps teams that sell big-ticket items to other businesses figure out what influenced each deal, across marketing, sales, partnerships, customer success and so on, and what they should do next to make sure they win it as efficiently as possible.

San Francisco, CA, USA

Upside

Peterson Ventures is a seed and early-stage investor based in Salt Lake City, UT. The fund was formed in 2008 to formalize the investing activities of the founding partner, Joel Peterson, a consulting professor at Stanford University's School of Business and an angel investor since the mid-1980s. Entrepreneurs are referred through the extensive network that Joel Peterson has developed at Stanford and the firm's connection to the Intermountain Region.

Peterson Ventures

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