Clutch is transforming lending for credit unions to enhance the financial well-being of US consumers. The average American carries over $155,000 in household debt. Unlike fintech lenders and for-profit banks that often issue high-interest loans, credit unions operate as non-profit lenders offering lower cost loans.
Clutch, an Andreessen Horowitz backed vertical SAAS company, develops software that empowers credit unions to function as fintech lenders and responsibly lend to over 130M Americans. Our rapid growth has seen us expand from a single-digit customer base to a diverse portfolio of medium to very large enterprise customers.
We are an ambitious team passionate about redefining lending and account opening via credit unions. Our vision is to establish credit unions as market leaders in lending through consumer/fintech grade member experiences that integrate seamlessly with enterprise backends.
At Clutch, our Product Marketing efforts are instrumental in turning this vision into reality. We are tripling in revenue in 2023 and have 110 months of cash runway to do so.
You'll be responsible for:
Drive knowledge dissemination to the pre-sale (Enterprise AEs) and post-sale (Enterprise CSMs, Sr Implementation Engineers) teams enabling those teams to tie together the whole Clutch story effectively, confidently, consistently and correctly without needing founders to show up and fill those gaps.
Develop engaging and scalable content as well as training to help all parts of the organization speak to our product authoritatively, effectively, confidently, consistently and correctly.
Make our team members understand concepts rather than information to effectively navigate “questions not yet asked”.
Create content for every feature leveraging metrics, case studies, competitive analyses, references and testimonials to tell a story around how the product delivers business outcomes.
Re-frame metrics that matter and why (e.g. look-to-book arguably goes against organizational goals).
Address intended scope of the product – what does it (not) do by design – and create FAQs to prevent stakeholders perceiving unanswered questions as product gaps.
Proactively answer the “why behind the why” and be in a position to see around the corner and able to answer related questions that “have not previously been asked”.
Build “How to …” guides for products / features to help accelerate adoption of new releases and reduce friction.
Leverage Credit Union domain expertise to add content around how the Product fits into the bigger picture tech stack of Credit Unions.
Own the delivery, training and retention of the information and be held accountable for the effective usage of the collateral.
The goal is NOT to create content. If we have great content that nobody uses, this role has failed.
The goal is to get our team to use high quality content effectively so it makes their job easier.
Outline opportunities for change management on the clients’ side by aligning the Product’s features with their desired business outcomes.
Develop product / feature positioning and messaging that differentiates our offering.
Publish technology-related thought-leadership pieces to accelerate sales cycles, product adoption and change management.
Generate buzz & awareness for new releases within the company as well as externally.
Skillset you will bring
7+ years of experience in Product Marketing with an Enterprise SaaS and FinTech lens.
Helped launch a brand new product or release
Experience working with Enterprise CSMs and complicated implementation cycles
Experience working with Enterprise AEs and long sales cycles
Super investigative mindset
Ability to both think strategically and roll up your sleeves to get in the weeds
Exceptional communication and storytelling skills (oral and written in English)
Ability to handle ambiguity, accept critique, and learn from a spectrum of perspectives.
Product Knowledge: In-depth understanding of the product and its value proposition.
Content Creation: Proficiency in creating compelling and effective content.
Strategic Messaging: Skill in developing product positioning and messaging.
Change Management: Ability to align product features with client business goals.
Training and Education: Experience developing training materials for the organization.
Content Utilization: Ensuring effective use of high-quality content.
Domain Expertise: Leveraging industry-specific knowledge to position the product effectively.
Analytics and Reporting: Experience measuring content effectiveness and making data-driven decisions.
What’s in it for me @Clutch?
Early team member of a well funded and high growth startup. We have A16z and CMFG ventures amongst other top-notch investors.
Opportunity to create impact in the credit union and fintech landscape
Experience working with a stellar team
Second time founders who deeply understand the problem space, fintech industry and the venture ecosystem. The company already has a proven track record of top-notch product, customer success and engineering talent.
Our founders, Nicholas Hinrichsen and Chris Coleman met at Stanford Business School in 2011 and have had a successful exit to Carvana.
Our leadership team includes Wharton and Berkeley Haas alumni with experience working at world class product companies in the Bay Area and Brazil
International colleagues and markets: USA, Brazil, Argentina and Germany
Two amazing off-sites/year with the entire team and other benefits